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The True Cost of Auction Buying

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You’re not losing money because you’re a bad buyer. You’re losing money because the auction model favors the auction, not the dealer. Use this tool to see your true acquisition costs and 24-month forecast.

You’re not losing money because you’re a bad buyer. You’re losing money because the auction model favors the auction, not the dealer. Use this tool to see your true acquisition costs and 24-month forecast.

Average Auction Fee

$800+

Avg Vehicquire CAC

<$400

Private Party Margin

+12%

Stop Bleeding Money at Auction

If you are a Franchise Dealer, an Independent with a Buying Center, a Wholesaler, or a Multi-Rooftop Group scaling private-party acquisition—we are your engine.

The Auction Has You Trapped — Here's Why

You’re not just buying cars at auction. You’re competing against every dealer in your market for the same frontline-ready units, watching margins shrink while fees pile up.

The Auction Trap

Every week, you and your competitors bid on the same limited pool of auction vehicles. The result? Inflated prices, shrinking margins, and hundreds lost in fees on every unit.

  • $800–$1,500+ in fees per vehicle (buy fees, transport, reconditioning)
  • Everyone fighting for the same frontline-ready inventory
  • Zero brand equity built — you're renting access to vehicles
  • Margins compressed by 15–30% before the car hits your lot

The Private Party Pipeline

With patience and the right process — targeted ads, high-converting landing pages, mobile appraisals, and consistent follow-up — you build a self-owned pipeline that compounds over time.

  • Acquire vehicles at $300–$500 cost per acquisition (vs $1,000+ at auction)
  • Build brand equity — sellers remember you and refer others
  • No bidding wars — you set the price based on market data
  • In 24 months, your pipeline becomes a competitive moat
  • 24-Month Cost

Comparison (30 Units/Month)

The math is simple: Even with an $6,000 or $8,500 monthly investment in Vehicquire, the ROI massively outpaces auction losses. Plus, you’re building a brand asset that generates referrals and repeat sellers — something no auction will ever give you.
  • Auction Path

-$288,000

Lost in fees alone (30 units × $400 avg × 24 mo)

  • Auction Path

-$288,000

Lost in fees alone (30 units × $400 avg × 24 mo)

Auction Calculator | Vehicquire

Calculate Your Auction Costs

Enter your numbers below to see what auctions are really costing you.

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Auction Cost Breakdown

Results for Your Dealership

Monthly Auction Costs
$0
Fees Avoided (7 Cars)
$0
Incremental Gross Gain
$0
Total Monthly Profit Lift
$0
Annual Profit Impact
$0

24-Month Impact If Nothing Changes

Auction Fees Lost
-$0
Potential Gross Gained
+$0

Estimates based on conservative industry benchmarks and dealer-reported averages.

  • • Target a 50-mile radius around the dealership
  • • Budget approximately $3,000 monthly for local acquisition
  • • Average cost per seller lead: ~$30
  • • Generate approximately 100 leads per month
  • • Initially acquire 5–7 vehicles
  • • With proper follow-up, scale to ~10 vehicles/month
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