/* =================================================================
 * Channel service pages (Paid Traffic, Google Ads, Facebook Ads,
 * Video Marketing, Lead Funnels, Content & Training).
 * Shared, data-driven layout. Self-contained on the VQ token system.
 * ================================================================= */
.main--svc { overflow-x: clip; }

/* ---- Self-contained helpers (these live in home.css normally) ---- */
.main--svc .brand-font { font-family: var(--vq-font-display); letter-spacing: -0.01em; }
.main--svc .eyebrow { display: inline-flex; align-items: center; gap: var(--vq-space-2); }
.main--svc .eyebrow__bar { display: inline-block; width: 32px; height: 3px; background: var(--vq-color-primary); border-radius: var(--vq-radius-sm); }
.main--svc .eyebrow--inverse { color: rgba(255,255,255,0.6); }
.main--svc .eyebrow--inverse .eyebrow__bar { background: var(--vq-color-primary-light, #6f9bff); }

/* ---- Shared section headers ---- */
.svc-problem__header, .svc-deliverables__header, .svc-process__header, .svc-stats__header, .svc-faq__header { text-align: center; max-width: 760px; margin: 0 auto var(--vq-space-8); }
.svc-problem__header .eyebrow, .svc-deliverables__header .eyebrow, .svc-process__header .eyebrow, .svc-stats__header .eyebrow, .svc-faq__header .eyebrow { justify-content: center; }
.svc-problem__title, .svc-deliverables__title, .svc-process__title, .svc-stats__title, .svc-faq__title {
  font-size: clamp(1.75rem, 3.3vw, 2.75rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; line-height: 1.1; color: var(--vq-color-secondary); margin: var(--vq-space-3) 0 var(--vq-space-4);
}
.svc-deliverables__title em, .svc-process__title em, .svc-faq__title em { font-style: normal; color: var(--vq-color-primary); }
.svc-problem__title, .svc-stats__title { color: #fff; }
.svc-problem__title em, .svc-stats__title em { font-style: normal; color: var(--vq-color-primary-light, #6f9bff); }
.svc-deliverables__lead, .svc-problem__lead { font-size: var(--vq-text-lg); color: var(--vq-color-muted); margin: 0; line-height: var(--vq-leading-base); }
.svc-problem__lead { color: rgba(255,255,255,0.7); }

/* ====================== HERO ====================== */
.svc-hero { position: relative; padding-block: clamp(var(--vq-space-9), 9vw, var(--vq-space-11)) var(--vq-space-9); overflow: hidden; text-align: center; }
.svc-hero__bg { position: absolute; inset: 0; z-index: 0; background: radial-gradient(55% 45% at 50% 0%, rgba(0,78,235,0.09), transparent 70%); }
.svc-hero__inner { position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; }
.svc-hero__tag { display: inline-flex; align-items: center; gap: var(--vq-space-2); padding: 0.5em 1.1em; margin: 0 0 var(--vq-space-5); background: rgba(0,78,235,0.07); color: var(--vq-color-primary); border: 1px solid rgba(0,78,235,0.18); border-radius: var(--vq-radius-full); font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); }
.svc-hero__tag-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--vq-color-primary); box-shadow: 0 0 0 4px rgba(0,78,235,0.16); }
.svc-hero__title { font-size: clamp(2.25rem, 5vw, 4rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.025em; line-height: 1.05; color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-5); max-width: 20ch; }
.svc-hero__title em { font-style: normal; color: var(--vq-color-primary); }
.svc-hero__lead { font-size: var(--vq-text-lg); color: var(--vq-color-muted); line-height: var(--vq-leading-base); max-width: 62ch; margin: 0 0 var(--vq-space-6); }
.svc-hero__lead strong { color: var(--vq-color-secondary); font-weight: var(--vq-weight-semibold); }
.svc-hero__actions { display: flex; flex-wrap: wrap; gap: var(--vq-space-3); justify-content: center; }
.svc-hero__stats { display: flex; flex-wrap: wrap; justify-content: center; gap: var(--vq-space-5) 0; list-style: none; margin: var(--vq-space-8) 0 0; padding: var(--vq-space-7) 0 0; border-top: 1px solid var(--vq-color-border); width: 100%; max-width: var(--vq-container-base); }
.svc-hero__stat { flex: 1 1 0; min-width: 150px; padding-inline: var(--vq-space-4); border-left: 1px solid var(--vq-color-border); text-align: center; }
.svc-hero__stat:first-child { border-left: 0; }
.svc-hero__stat-num { display: block; font-size: clamp(1.5rem, 2.6vw, 2.25rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; color: var(--vq-color-secondary); line-height: 1; margin-bottom: var(--vq-space-3); white-space: nowrap; }
.svc-hero__stat-label { display: block; font-size: var(--vq-text-sm); color: var(--vq-color-muted); line-height: 1.4; }
@media (max-width: 760px) { .svc-hero__stats { flex-direction: column; gap: var(--vq-space-5); padding-top: var(--vq-space-6); } .svc-hero__stat { border-left: 0; min-width: 0; } }

/* ====================== PROBLEM (dark) ====================== */
.svc-problem__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); list-style: none; margin: 0; padding: 0; }
.svc-problem__card { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.1); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); }
.svc-problem__num { font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-bold); color: var(--vq-color-primary-light, #6f9bff); letter-spacing: 0.04em; }
.svc-problem__card-title { font-size: var(--vq-text-lg); font-weight: var(--vq-weight-semibold); color: #fff; margin: var(--vq-space-3) 0; }
.svc-problem__card p { font-size: var(--vq-text-base); color: rgba(255,255,255,0.66); margin: 0; line-height: var(--vq-leading-base); }
@media (max-width: 760px) { .svc-problem__grid { grid-template-columns: 1fr; } }

/* ====================== DELIVERABLES (card grid) ====================== */
.svc-deliverables__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); list-style: none; margin: 0; padding: 0; }
.svc-card { background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); transition: border-color var(--vq-duration) var(--vq-ease), transform var(--vq-duration) var(--vq-ease), box-shadow var(--vq-duration) var(--vq-ease); }
.svc-card:hover { border-color: var(--vq-color-primary); transform: translateY(-4px); box-shadow: var(--vq-shadow-md); }
.svc-card__icon { display: inline-flex; align-items: center; justify-content: center; width: 48px; height: 48px; border-radius: var(--vq-radius-md); margin-bottom: var(--vq-space-4); }
.svc-card__icon--blue   { background: #DBEAFE; color: #2563EB; }
.svc-card__icon--purple { background: #EDE9FE; color: #7C3AED; }
.svc-card__icon--green  { background: #D1FAE5; color: #059669; }
.svc-card__icon--orange { background: #FFEDD5; color: #EA580C; }
.svc-card__icon--pink   { background: #FCE7F3; color: #DB2777; }
.svc-card__icon--sky    { background: #E0F2FE; color: #0284C7; }
.svc-card__icon--yellow { background: #FEF3C7; color: #D97706; }
.svc-card__icon--teal   { background: #CCFBF1; color: #0D9488; }
.svc-card__title { font-size: var(--vq-text-xl); font-weight: var(--vq-weight-bold); color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-3); }
.svc-card__desc { font-size: var(--vq-text-base); color: var(--vq-color-muted); margin: 0; line-height: var(--vq-leading-base); }
@media (max-width: 980px) { .svc-deliverables__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .svc-deliverables__grid { grid-template-columns: 1fr; } }

/* Some service templates set an inline grid-template-columns (repeat(2/4, 1fr))
   for desktop balance. Inline styles outrank media queries, which traps those
   cards multi-column on phones. Re-assert the collapse with !important so they
   always stack: 2-up on tablet, 1-up on mobile. */
@media (max-width: 900px) {
  .svc-deliverables__grid { grid-template-columns: repeat(2, 1fr) !important; }
}
@media (max-width: 620px) {
  .svc-deliverables__grid { grid-template-columns: 1fr !important; }
}
@media (max-width: 980px) {
  .pt-cases__grid { grid-template-columns: 1fr !important; }
}

/* ====================== PROCESS (numbered steps) ====================== */
.svc-process__steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(var(--svc-steps, 4), 1fr); gap: 0; border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); overflow: hidden; background: var(--vq-color-bg); }
.svc-process__step { padding: var(--vq-space-6); border-right: 1px solid var(--vq-color-border); }
.svc-process__step:last-child { border-right: 0; }
.svc-process__num { display: inline-flex; align-items: center; justify-content: center; width: 44px; height: 44px; border-radius: var(--vq-radius-md); background: var(--vq-color-primary); color: #fff; font-family: var(--vq-font-display); font-weight: var(--vq-weight-bold); margin-bottom: var(--vq-space-4); }
.svc-process__step-title { font-size: var(--vq-text-lg); font-weight: var(--vq-weight-semibold); color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-2); }
.svc-process__step p { font-size: var(--vq-text-sm); color: var(--vq-color-muted); margin: 0; line-height: var(--vq-leading-base); }
@media (max-width: 1000px) { .svc-process__steps { grid-template-columns: 1fr 1fr; } .svc-process__step { border-right: 1px solid var(--vq-color-border); border-bottom: 1px solid var(--vq-color-border); } }
@media (max-width: 600px) { .svc-process__steps { grid-template-columns: 1fr; } .svc-process__step { border-right: 0; } }

/* ====================== STATS (dark band) ====================== */
.svc-stats { position: relative; background: var(--vq-color-secondary); color: #fff; overflow: hidden; }
.svc-stats__bg { position: absolute; inset: 0; background: radial-gradient(60% 80% at 50% 0%, rgba(0,78,235,0.28), transparent 70%); }
.svc-stats .container { position: relative; z-index: 1; }
.svc-stats__grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--vq-space-5); list-style: none; margin: 0; padding: 0; }
.svc-stats__stat { text-align: center; padding: var(--vq-space-4) var(--vq-space-3); border: 1px solid rgba(255,255,255,0.1); border-radius: var(--vq-radius-lg); background: rgba(255,255,255,0.03); }
.svc-stats__num { display: block; font-size: clamp(2rem, 4vw, 3rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; color: #fff; line-height: 1; margin-bottom: var(--vq-space-3); }
.svc-stats__label { display: block; font-size: var(--vq-text-sm); color: rgba(255,255,255,0.66); line-height: 1.4; }
@media (max-width: 860px) { .svc-stats__grid { grid-template-columns: 1fr 1fr; } }

/* ====================== FAQ (self-contained component) ====================== */
.svc-faq .faq { display: flex; flex-direction: column; gap: var(--vq-space-3); }
.svc-faq .faq__item { background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-md); padding: 0; transition: border-color var(--vq-duration) var(--vq-ease); }
.svc-faq .faq__item:hover, .svc-faq .faq__item[open] { border-color: var(--vq-color-primary); }
.svc-faq .faq__q { display: flex; align-items: center; justify-content: space-between; gap: var(--vq-space-4); padding: var(--vq-space-5) var(--vq-space-6); font-family: var(--vq-font-display); font-size: var(--vq-text-lg); font-weight: var(--vq-weight-semibold); color: var(--vq-color-ink); cursor: pointer; list-style: none; }
.svc-faq .faq__q::-webkit-details-marker { display: none; }
.svc-faq .faq__q::after { content: "+"; display: inline-flex; align-items: center; justify-content: center; width: 28px; height: 28px; border-radius: 50%; background: var(--vq-color-bg-mute); font-size: 1.2em; color: var(--vq-color-primary); font-weight: var(--vq-weight-medium); flex-shrink: 0; transition: transform var(--vq-duration) var(--vq-ease), background var(--vq-duration) var(--vq-ease); }
.svc-faq .faq__item[open] .faq__q::after { content: "\2212"; background: var(--vq-color-primary); color: #fff; }
.svc-faq .faq__a { padding: 0 var(--vq-space-6) var(--vq-space-5); color: var(--vq-color-muted); font-size: var(--vq-text-base); line-height: var(--vq-leading-base); }
.svc-faq .faq__a p { margin: 0; }

/* ====================== FINAL CTA (dark) ====================== */
.svc-cta { position: relative; background: var(--vq-color-secondary); color: #fff; text-align: center; overflow: hidden; }
.svc-cta__bg { position: absolute; inset: 0; background: radial-gradient(60% 70% at 50% 110%, rgba(0,78,235,0.4), transparent 70%); }
.svc-cta__inner { position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; }
.svc-cta__tag { display: inline-flex; align-items: center; gap: var(--vq-space-2); padding: 0.5em 1.1em; margin: 0 0 var(--vq-space-5); background: rgba(255,255,255,0.08); border: 1px solid rgba(255,255,255,0.18); border-radius: var(--vq-radius-full); font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); color: #fff; }
.svc-cta__dot { width: 8px; height: 8px; border-radius: 50%; background: var(--vq-color-primary-light, #6f9bff); box-shadow: 0 0 0 4px rgba(0,78,235,0.3); }
.svc-cta__title { font-size: clamp(2.25rem, 5vw, 3.75rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.03em; line-height: 1.02; color: #fff; margin: 0 0 var(--vq-space-5); }
.svc-cta__title em { font-style: normal; color: var(--vq-color-primary-light, #6f9bff); }
.svc-cta__lead { font-size: var(--vq-text-lg); color: rgba(255,255,255,0.72); max-width: 58ch; margin: 0 0 var(--vq-space-7); line-height: var(--vq-leading-base); }
.svc-cta__btn { background: #fff; color: var(--vq-color-secondary); border: 0; box-shadow: 0 12px 30px rgba(0,0,0,0.3); }
.svc-cta__btn:hover { background: var(--vq-color-primary); color: #fff; transform: translateY(-2px); }
.svc-cta__foot { font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); text-transform: uppercase; letter-spacing: 0.06em; color: rgba(255,255,255,0.5); margin: var(--vq-space-6) 0 0; }

/* =================================================================
 * Long-form service page additions (Paid Traffic and siblings):
 * trust row, prose+image, case studies, platform cards, objections.
 * ================================================================= */

/* ---- Hero trust row ---- */
.pt-trust { margin-top: var(--vq-space-7); display: flex; flex-direction: column; align-items: center; gap: var(--vq-space-3); }
.pt-trust__label { font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); text-transform: uppercase; letter-spacing: 0.08em; color: var(--vq-color-subtle); }
.pt-trust__list { display: flex; flex-wrap: wrap; justify-content: center; align-items: center; gap: var(--vq-space-2) var(--vq-space-5); list-style: none; margin: 0; padding: 0; }
.pt-trust__list li { position: relative; font-size: var(--vq-text-base); color: var(--vq-color-secondary); }
.pt-trust__list li:not(:last-child)::after { content: ""; position: absolute; right: calc(var(--vq-space-5) / -2); top: 50%; width: 4px; height: 4px; border-radius: 50%; background: var(--vq-color-primary); transform: translate(50%, -50%); }
.pt-trust__list li strong { font-weight: var(--vq-weight-semibold); }

/* ---- Prose + image (Our Approach, Strategy) ---- */
.pt-prose__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(var(--vq-space-6), 5vw, var(--vq-space-9)); align-items: center; }
.pt-prose--reverse .pt-prose__media { order: 2; }
.pt-prose__media { margin: 0; align-self: stretch; position: relative; min-height: 360px; border-radius: var(--vq-radius-xl); overflow: hidden; box-shadow: var(--vq-shadow-lg); border: 1px solid var(--vq-color-border); }
.pt-prose__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.pt-prose__title { font-size: clamp(1.6rem, 3vw, 2.5rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; line-height: 1.12; color: var(--vq-color-secondary); margin: var(--vq-space-3) 0 var(--vq-space-4); }
.pt-prose__title em { font-style: normal; color: var(--vq-color-primary); }
.pt-prose__text p { font-size: var(--vq-text-base); color: var(--vq-color-muted); line-height: var(--vq-leading-base); margin: 0 0 var(--vq-space-4); }
.pt-prose__text p:last-child { margin-bottom: 0; }
.pt-prose__text p strong { color: var(--vq-color-secondary); font-weight: var(--vq-weight-semibold); }
@media (max-width: 880px) {
  .pt-prose__grid { grid-template-columns: 1fr; }
  .pt-prose--reverse .pt-prose__media { order: 0; }
  .pt-prose__media { align-self: auto; min-height: 0; aspect-ratio: 16 / 9; max-height: 360px; }
}

/* ---- Case studies ---- */
.pt-cases__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); }
.pt-case { background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); display: flex; flex-direction: column; }
.pt-case__title { font-size: var(--vq-text-lg); font-weight: var(--vq-weight-bold); color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-4); line-height: 1.25; }
.pt-case__row { font-size: var(--vq-text-sm); color: var(--vq-color-muted); line-height: var(--vq-leading-base); margin: 0 0 var(--vq-space-3); }
.pt-case__k { display: inline-block; font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.75rem); font-weight: var(--vq-weight-bold); text-transform: uppercase; letter-spacing: 0.06em; color: var(--vq-color-primary); margin-right: var(--vq-space-2); }
.pt-case__row--result { margin-top: auto; padding-top: var(--vq-space-3); border-top: 1px solid var(--vq-color-border); color: var(--vq-color-ink); }
.pt-case__row--result strong { color: var(--vq-color-primary); font-weight: var(--vq-weight-bold); }
.pt-case__row strong { color: var(--vq-color-secondary); font-weight: var(--vq-weight-semibold); }
@media (max-width: 980px) { .pt-cases__grid { grid-template-columns: 1fr; } }

/* ---- Platform cards (dark band) ---- */
.pt-platforms__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); list-style: none; margin: 0; padding: 0; }
.pt-platform { background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.1); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); }
.pt-platform__title { font-size: var(--vq-text-xl); font-weight: var(--vq-weight-bold); color: #fff; margin: 0 0 var(--vq-space-3); }
.pt-platform p { font-size: var(--vq-text-base); color: rgba(255,255,255,0.66); line-height: var(--vq-leading-base); margin: 0; }
@media (max-width: 880px) { .pt-platforms__grid { grid-template-columns: 1fr; } }

/* ---- Objection handlers ---- */
.pt-obj__list { display: grid; gap: var(--vq-space-4); }
.pt-obj__item { background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-left: 3px solid var(--vq-color-primary); border-radius: var(--vq-radius-md); padding: var(--vq-space-5) var(--vq-space-6); }
.pt-obj__q { font-size: var(--vq-text-lg); font-weight: var(--vq-weight-semibold); color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-2); }
.pt-obj__a { font-size: var(--vq-text-base); color: var(--vq-color-muted); line-height: var(--vq-leading-base); margin: 0; }

/* =================================================================
 * Google Ads page additions: hero+image, fail/fix, optimization
 * blocks with stat panels, ad-format tags, comparison table.
 * ================================================================= */

/* ---- Hero with banner image ---- */
.ga-hero__grid { display: grid; grid-template-columns: 1fr 0.9fr; gap: clamp(var(--vq-space-6), 5vw, var(--vq-space-8)); align-items: center; text-align: left; }
.ga-hero__grid .svc-hero__tag, .ga-hero__grid .svc-hero__actions { justify-content: flex-start; }
.ga-hero__grid .svc-hero__title, .ga-hero__grid .svc-hero__lead { max-width: none; }
.ga-hero__media { margin: 0; border-radius: var(--vq-radius-xl); overflow: hidden; box-shadow: var(--vq-shadow-lg); border: 1px solid var(--vq-color-border); }
.ga-hero__media img { width: 100%; height: auto; display: block; }
@media (max-width: 900px) { .ga-hero__grid { grid-template-columns: 1fr; text-align: center; } .ga-hero__grid .svc-hero__tag, .ga-hero__grid .svc-hero__actions { justify-content: center; } .ga-hero__media { order: -1; max-width: 420px; margin-inline: auto; } }

/* ---- Fail vs Fix comparison ---- */
.ga-vs__list { display: grid; gap: var(--vq-space-5); }
.ga-vs__row { display: grid; grid-template-columns: 1fr 1fr; gap: var(--vq-space-5); }
.ga-vs__card { border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); border: 1px solid var(--vq-color-border); }
.ga-vs__card--bad { background: #FEF2F2; border-color: #FECACA; }
.ga-vs__card--good { background: #EFF6FF; border-color: #BFDBFE; }
.ga-vs__label { display: inline-flex; align-items: center; gap: var(--vq-space-2); font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.75rem); font-weight: var(--vq-weight-bold); text-transform: uppercase; letter-spacing: 0.06em; margin-bottom: var(--vq-space-3); }
.ga-vs__card--bad .ga-vs__label { color: var(--vq-color-danger, #DC2626); }
.ga-vs__card--good .ga-vs__label { color: var(--vq-color-primary); }
.ga-vs__t { font-size: var(--vq-text-lg); font-weight: var(--vq-weight-bold); color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-2); }
.ga-vs__card p { font-size: var(--vq-text-base); color: var(--vq-color-muted); line-height: var(--vq-leading-base); margin: 0; }
@media (max-width: 760px) { .ga-vs__row { grid-template-columns: 1fr; } }

/* ---- Optimization blocks (content + stat panel) ---- */
.ga-opt__item { display: grid; grid-template-columns: 1.2fr 0.8fr; gap: clamp(var(--vq-space-5), 4vw, var(--vq-space-8)); align-items: center; padding: var(--vq-space-7) 0; border-top: 1px solid var(--vq-color-border); }
.ga-opt__item:first-of-type { border-top: 0; }
.ga-opt__item--rev .ga-opt__panel { order: -1; }
.ga-opt__t { font-size: clamp(1.4rem, 2.6vw, 2rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-3); }
.ga-opt__intro { font-size: var(--vq-text-base); color: var(--vq-color-muted); line-height: var(--vq-leading-base); margin: 0 0 var(--vq-space-4); }
.ga-opt__bullets { list-style: none; margin: 0; padding: 0; display: grid; gap: var(--vq-space-2); }
.ga-opt__bullets li { position: relative; padding-left: 28px; font-size: var(--vq-text-sm); color: var(--vq-color-ink); line-height: 1.5; }
.ga-opt__bullets li::before { content: ""; position: absolute; left: 0; top: 0.15em; width: 18px; height: 18px; border-radius: 50%; background: var(--vq-color-primary); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='11' height='11' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: center; }
.ga-opt__panel { background: var(--vq-color-secondary); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); }
.ga-opt__panel-h { font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.75rem); font-weight: var(--vq-weight-bold); text-transform: uppercase; letter-spacing: 0.1em; color: var(--vq-color-primary-light, #6f9bff); margin: 0 0 var(--vq-space-4); }
.ga-opt__stats { display: grid; gap: var(--vq-space-3); }
.ga-statrow { display: flex; align-items: baseline; justify-content: space-between; gap: var(--vq-space-3); padding-bottom: var(--vq-space-3); border-bottom: 1px solid rgba(255,255,255,0.1); }
.ga-statrow:last-child { border-bottom: 0; padding-bottom: 0; }
.ga-statrow__k { font-size: var(--vq-text-sm); color: rgba(255,255,255,0.6); }
.ga-statrow__v { font-family: var(--vq-font-display); font-size: var(--vq-text-lg); font-weight: var(--vq-weight-bold); color: #fff; white-space: nowrap; }
.ga-statrow__v small { display: inline-block; margin-left: 6px; font-size: var(--vq-text-xs, 0.7rem); font-weight: var(--vq-weight-semibold); color: #34D399; }
@media (max-width: 820px) { .ga-opt__item { grid-template-columns: 1fr; } .ga-opt__item--rev .ga-opt__panel { order: 0; } }

/* ---- Ad-format tags on cards ---- */
.ga-tags { display: flex; flex-wrap: wrap; gap: var(--vq-space-2); margin-top: var(--vq-space-4); }
.ga-tag { font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.72rem); font-weight: var(--vq-weight-semibold); padding: 0.35em 0.8em; border-radius: var(--vq-radius-full); background: var(--vq-color-bg-mute); color: var(--vq-color-ink); border: 1px solid var(--vq-color-border); }

/* ---- Case study results list (shared with pt-case) ---- */
.pt-case__list { list-style: none; margin: 0; padding: 0; display: grid; gap: var(--vq-space-2); }
.pt-case__list li { position: relative; padding-left: 24px; font-size: var(--vq-text-sm); color: var(--vq-color-muted); line-height: 1.5; }
.pt-case__list li::before { content: ""; position: absolute; left: 0; top: 0.3em; width: 14px; height: 14px; border-radius: 50%; background: var(--vq-color-success); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='9' height='9' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: center; }
.pt-case__tag { display: inline-block; font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.72rem); font-weight: var(--vq-weight-bold); text-transform: uppercase; letter-spacing: 0.06em; color: var(--vq-color-primary); margin-bottom: var(--vq-space-2); }

/* ---- Comparison table ---- */
.ga-compare__wrap { overflow-x: auto; border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); }
.ga-compare table { width: 100%; border-collapse: collapse; min-width: 680px; background: var(--vq-color-bg); }
.ga-compare th, .ga-compare td { padding: var(--vq-space-4) var(--vq-space-5); text-align: left; border-bottom: 1px solid var(--vq-color-border); font-size: var(--vq-text-sm); }
.ga-compare thead th { font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.75rem); text-transform: uppercase; letter-spacing: 0.06em; color: var(--vq-color-subtle); background: var(--vq-color-bg-mute); }
.ga-compare thead th:nth-child(2) { color: var(--vq-color-primary); }
.ga-compare tbody th { font-weight: var(--vq-weight-semibold); color: var(--vq-color-secondary); }
.ga-compare td:nth-child(2) { font-weight: var(--vq-weight-semibold); color: var(--vq-color-secondary); background: rgba(0,78,235,0.03); }
.ga-compare td { color: var(--vq-color-muted); }
.ga-compare tr:last-child th, .ga-compare tr:last-child td { border-bottom: 0; }

/* =================================================================
 * Facebook Ads page additions: hero keyword chips, 5-stat strip,
 * numbered service cards, testimonial result cards, badge row.
 * ================================================================= */
.fb-keywords { display: flex; flex-wrap: wrap; justify-content: center; gap: var(--vq-space-2); margin: var(--vq-space-5) 0 0; list-style: none; padding: 0; }
.fb-keywords li { font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); color: var(--vq-color-primary); padding: 0.4em 1em; border-radius: var(--vq-radius-full); background: rgba(0,78,235,0.07); border: 1px solid rgba(0,78,235,0.18); }

/* 5-stat callout strip (light) */
.fb-stats5 { display: grid; grid-template-columns: repeat(5, 1fr); gap: var(--vq-space-4); list-style: none; margin: 0; padding: 0; }
.fb-stat { text-align: center; padding: var(--vq-space-5) var(--vq-space-3); background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); }
.fb-stat__num { display: block; font-family: var(--vq-font-display); font-size: clamp(1.6rem, 3vw, 2.4rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; color: var(--vq-color-primary); line-height: 1; margin-bottom: var(--vq-space-3); }
.fb-stat__label { display: block; font-size: var(--vq-text-sm); color: var(--vq-color-muted); line-height: 1.4; }
@media (max-width: 900px) { .fb-stats5 { grid-template-columns: 1fr 1fr 1fr; } }
@media (max-width: 540px) { .fb-stats5 { grid-template-columns: 1fr 1fr; } }

/* Numbered service cards (Complete Facebook Ad Management) */
.fb-svc__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); list-style: none; margin: 0; padding: 0; }
.fb-svc { background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); transition: border-color var(--vq-duration) var(--vq-ease), transform var(--vq-duration) var(--vq-ease); display: flex; flex-direction: column; }
.fb-svc:hover { border-color: var(--vq-color-primary); transform: translateY(-4px); }
.fb-svc__num { display: inline-flex; align-items: center; justify-content: center; width: 40px; height: 40px; border-radius: var(--vq-radius-md); background: var(--vq-color-primary); color: #fff; font-family: var(--vq-font-display); font-weight: var(--vq-weight-bold); margin-bottom: var(--vq-space-4); }
.fb-svc__title { font-size: var(--vq-text-lg); font-weight: var(--vq-weight-bold); color: var(--vq-color-secondary); margin: 0 0 var(--vq-space-3); }
.fb-svc__desc { font-size: var(--vq-text-sm); color: var(--vq-color-muted); line-height: var(--vq-leading-base); margin: 0 0 var(--vq-space-4); }
.fb-svc__tag { margin-top: auto; align-self: flex-start; font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.72rem); font-weight: var(--vq-weight-semibold); color: var(--vq-color-primary); padding: 0.35em 0.8em; border-radius: var(--vq-radius-full); background: rgba(0,78,235,0.07); }
@media (max-width: 980px) { .fb-svc__grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .fb-svc__grid { grid-template-columns: 1fr; } }
/* centered variant: keeps a lone last-row card centered instead of left-orphaned (5, 7, ... counts) */
.fb-svc__grid--center { display: flex; flex-wrap: wrap; justify-content: center; }
.fb-svc__grid--center > .fb-svc { flex: 0 1 calc((100% - 2 * var(--vq-space-5)) / 3); }
@media (max-width: 980px) { .fb-svc__grid--center > .fb-svc { flex-basis: calc((100% - var(--vq-space-5)) / 2); } }
@media (max-width: 620px) { .fb-svc__grid--center > .fb-svc { flex-basis: 100%; } }

/* Testimonial result cards */
.fb-results__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); }
.fb-result { background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-lg); padding: var(--vq-space-6); display: flex; flex-direction: column; }
.fb-result__who { font-family: var(--vq-font-display); font-size: var(--vq-text-xs, 0.72rem); font-weight: var(--vq-weight-bold); text-transform: uppercase; letter-spacing: 0.06em; color: var(--vq-color-primary); margin: 0 0 var(--vq-space-3); }
.fb-result__quote { font-size: var(--vq-text-base); color: var(--vq-color-ink); line-height: var(--vq-leading-base); margin: 0 0 var(--vq-space-5); font-style: italic; }
.fb-result__stats { display: flex; gap: var(--vq-space-5); margin-top: auto; padding-top: var(--vq-space-4); border-top: 1px solid var(--vq-color-border); }
.fb-result__stat strong { display: block; font-family: var(--vq-font-display); font-size: var(--vq-text-xl); font-weight: var(--vq-weight-bold); color: var(--vq-color-secondary); line-height: 1; }
.fb-result__stat span { font-size: var(--vq-text-xs, 0.72rem); color: var(--vq-color-subtle); }
@media (max-width: 980px) { .fb-results__grid { grid-template-columns: 1fr; } }

/* Badge row (unfair advantage) */
.fb-badges { display: flex; flex-wrap: wrap; justify-content: center; gap: var(--vq-space-3); margin: var(--vq-space-6) 0 0; list-style: none; padding: 0; }
.fb-badges li { display: inline-flex; align-items: center; gap: var(--vq-space-2); font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); color: var(--vq-color-secondary); padding: 0.6em 1.1em; border-radius: var(--vq-radius-full); background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); }
.fb-badges li svg { color: var(--vq-color-success); }

/* =================================================================
 * Video Marketing page additions: 4-stat grid, insight list,
 * image case cards.
 * ================================================================= */
.vm-stats4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--vq-space-4); list-style: none; margin: 0; padding: 0; }
@media (max-width: 760px) { .vm-stats4 { grid-template-columns: 1fr 1fr; } }

.vm-insights { display: grid; grid-template-columns: 1fr 1fr; gap: var(--vq-space-3); list-style: none; margin: var(--vq-space-7) 0 0; padding: 0; }
.vm-insights li { position: relative; padding: var(--vq-space-4) var(--vq-space-5) var(--vq-space-4) calc(var(--vq-space-5) + 28px); background: var(--vq-color-bg); border: 1px solid var(--vq-color-border); border-radius: var(--vq-radius-md); font-size: var(--vq-text-base); color: var(--vq-color-ink); line-height: 1.5; }
.vm-insights li::before { content: ""; position: absolute; left: var(--vq-space-5); top: 50%; transform: translateY(-50%); width: 18px; height: 18px; border-radius: 50%; background: var(--vq-color-primary); background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='11' height='11' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: center; }
@media (max-width: 760px) { .vm-insights { grid-template-columns: 1fr; } }

.vm-cases { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--vq-space-5); }
.vm-case { border-radius: var(--vq-radius-lg); overflow: hidden; border: 1px solid var(--vq-color-border); background: var(--vq-color-bg); }
.vm-case__media { position: relative; aspect-ratio: 3 / 2; overflow: hidden; }
.vm-case__media img { width: 100%; height: 100%; object-fit: cover; display: block; }
.vm-case__body { padding: var(--vq-space-5) var(--vq-space-6) var(--vq-space-6); }
.vm-case__name { font-family: var(--vq-font-display); font-size: var(--vq-text-sm); font-weight: var(--vq-weight-semibold); text-transform: uppercase; letter-spacing: 0.06em; color: var(--vq-color-primary); margin: 0 0 var(--vq-space-3); }
.vm-case__num { font-family: var(--vq-font-display); font-size: clamp(1.8rem, 3.4vw, 2.6rem); font-weight: var(--vq-weight-bold); letter-spacing: -0.02em; color: var(--vq-color-secondary); line-height: 1; }
.vm-case__label { display: block; font-size: var(--vq-text-sm); color: var(--vq-color-muted); margin-top: var(--vq-space-2); }
@media (max-width: 880px) { .vm-cases { grid-template-columns: 1fr; max-width: 420px; margin-inline: auto; } }

/* =================================================================
 * Consistent image-card (image on top of a card). Used wherever the
 * original pages place a photo on a service / type / audience card.
 * ================================================================= */
.svc-card--media { padding: 0; overflow: hidden; display: flex; flex-direction: column; }
.svc-card--media .svc-card__media { display: block; position: relative; aspect-ratio: 16 / 9; overflow: hidden; background: var(--vq-color-bg-mute); }
.svc-card--media .svc-card__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; transition: transform var(--vq-duration) var(--vq-ease); }
.svc-card--media:hover .svc-card__media img { transform: scale(1.04); }
.svc-card--media .svc-card__body { padding: var(--vq-space-6); display: flex; flex-direction: column; flex: 1; }
.svc-card--media .svc-card__title { margin-top: 0; }
.svc-card--media .svc-card__tags { margin-top: auto; }

/* image-card number badge (overlaps the photo) for numbered sections */
.svc-card--media .svc-card__num { position: absolute; top: var(--vq-space-4); left: var(--vq-space-4); z-index: 2; display: inline-flex; align-items: center; justify-content: center; width: 40px; height: 40px; border-radius: var(--vq-radius-md); background: var(--vq-color-primary); color: #fff; font-family: var(--vq-font-display); font-weight: var(--vq-weight-bold); box-shadow: var(--vq-shadow-md); }
.svc-card--media .svc-card__media { position: relative; }

/* prose + image two-up used for "Only Agency" / guide split sections */
.svc-split__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(var(--vq-space-6), 5vw, var(--vq-space-8)); align-items: center; }
.svc-split--rev .svc-split__media { order: -1; }
.svc-split__media { margin: 0; align-self: stretch; position: relative; min-height: 360px; border-radius: var(--vq-radius-xl); overflow: hidden; box-shadow: var(--vq-shadow-lg); border: 1px solid var(--vq-color-border); }
.svc-split__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
@media (max-width: 880px) { .svc-split__grid { grid-template-columns: 1fr; } .svc-split--rev .svc-split__media { order: 0; } .svc-split__media { align-self: auto; min-height: 0; aspect-ratio: 16 / 10; max-height: 340px; } }

/* image-topped case study card */
.pt-case--media { padding: 0; overflow: hidden; }
.pt-case--media .pt-case__media { position: relative; aspect-ratio: 4 / 3; overflow: hidden; background: var(--vq-color-bg-mute); }
.pt-case--media .pt-case__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
.pt-case--media .pt-case__media img[src*="case-independent"] { object-position: center bottom; }  /* show the laptop/dashboard at the bottom of this shot */
.pt-case--media .pt-case__inner { padding: var(--vq-space-6); display: flex; flex-direction: column; flex: 1; }
.pt-case--media .pt-case__inner .pt-case__row--result { margin-top: auto; }

/* =========================================================
 * Service-page lead form (Contact Form 7), top + bottom
 * ========================================================= */
.svc-form { background: var(--vq-color-bg-mute); }
.svc-form--bottom { background: var(--vq-color-bg); }
.svc-form__inner { max-width: 760px; }
.svc-form__head { text-align: center; margin-bottom: var(--vq-space-7); }
.svc-form__head .eyebrow { justify-content: center; }
.svc-form__title {
  font-size: clamp(1.75rem, 1.4rem + 1.8vw, 2.5rem);
  font-weight: var(--vq-weight-bold);
  letter-spacing: -0.01em;
  color: var(--vq-color-secondary);
  margin: 0 0 var(--vq-space-3);
}
.svc-form__lead {
  font-size: var(--vq-text-lg);
  color: var(--vq-color-muted);
  max-width: 56ch;
  margin: 0 auto;
  line-height: var(--vq-leading-base);
}
.svc-form__card {
  background: var(--vq-color-bg);
  border: 1px solid var(--vq-color-border);
  border-radius: var(--vq-radius-lg);
  padding: clamp(var(--vq-space-5), 4vw, var(--vq-space-8));
  box-shadow: 0 18px 50px rgba(15, 23, 42, 0.06);
}
.svc-form--bottom .svc-form__card { background: var(--vq-color-bg-mute); }
.svc-form__fallback { text-align: center; color: var(--vq-color-muted); margin: 0; }

/* CF7 fields (form 80 wraps each control in .quote-form__field) */
.svc-form .wpcf7-form > p { margin: 0; }
.svc-form .quote-form__field { margin-bottom: var(--vq-space-4); }
.svc-form .quote-form__label {
  display: block;
  font-size: var(--vq-text-sm);
  font-weight: var(--vq-weight-medium);
  color: var(--vq-color-ink);
  margin-bottom: var(--vq-space-2);
}
.svc-form .wpcf7-form input[type="text"],
.svc-form .wpcf7-form input[type="email"],
.svc-form .wpcf7-form input[type="tel"],
.svc-form .wpcf7-form select,
.svc-form .wpcf7-form textarea {
  width: 100%;
  padding: 0.9em 1.1em;
  font: inherit;
  font-size: var(--vq-text-base);
  color: var(--vq-color-ink);
  background: var(--vq-color-bg);
  border: 1px solid var(--vq-color-border);
  border-radius: var(--vq-radius-md);
  transition: border-color var(--vq-duration) var(--vq-ease), box-shadow var(--vq-duration) var(--vq-ease);
}
.svc-form .wpcf7-form textarea { min-height: 130px; resize: vertical; }
.svc-form .wpcf7-form input::placeholder,
.svc-form .wpcf7-form textarea::placeholder { color: var(--vq-color-subtle); }
.svc-form .wpcf7-form input:focus,
.svc-form .wpcf7-form select:focus,
.svc-form .wpcf7-form textarea:focus {
  outline: none;
  border-color: var(--vq-color-primary);
  box-shadow: 0 0 0 3px rgba(0, 78, 235, 0.12);
}
.svc-form .quote-form__submit { margin-top: var(--vq-space-5); }
.svc-form .wpcf7-form input.wpcf7-submit {
  width: 100%;
  padding: 0.95em 1.5em;
  font-family: var(--vq-font-display);
  font-size: var(--vq-text-base);
  font-weight: var(--vq-weight-semibold);
  color: #fff;
  background: var(--vq-color-primary);
  border: 1px solid var(--vq-color-primary);
  border-radius: var(--vq-radius-pill, 999px);
  cursor: pointer;
  transition: background var(--vq-duration) var(--vq-ease), transform var(--vq-duration) var(--vq-ease);
}
.svc-form .wpcf7-form input.wpcf7-submit:hover {
  background: var(--vq-color-secondary);
  border-color: var(--vq-color-secondary);
  transform: translateY(-1px);
}
.svc-form .wpcf7-not-valid-tip { color: #d62828; font-size: var(--vq-text-sm); margin-top: 4px; display: block; }
.svc-form .wpcf7-form .wpcf7-response-output {
  margin: var(--vq-space-4) 0 0;
  padding: var(--vq-space-3) var(--vq-space-4);
  border-radius: var(--vq-radius-md);
  font-size: var(--vq-text-sm);
  line-height: 1.4;
}
.svc-form .wpcf7 form.invalid .wpcf7-response-output,
.svc-form .wpcf7 form.unaccepted .wpcf7-response-output { border: 1px solid #f1c0c0; background: #fdf2f2; color: #b42318; }
.svc-form .wpcf7 form.sent .wpcf7-response-output { border: 1px solid #b7e3c7; background: #f0faf4; color: #166534; }
.svc-form .wpcf7-spinner { margin: var(--vq-space-3) auto 0; display: block; }
@media (max-width: 600px) { .svc-form__lead { font-size: var(--vq-text-base); } }