Official Google & Meta Partner Agency
Stop bidding against the whole internet for buyers. We run Google campaigns that capture private-party sellers the moment they search to sell, and turn that intent into acquired vehicles for your buy desk, not just clicks.
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Send a few details and we will come back with a plan to turn ad spend into purchased units. No pressure, no shared leads.
The Real Problem
Generic automotive agencies run a retail playbook: they chase car buyers and optimize for showroom traffic. For acquisition, that burns budget. Here is what separates campaigns that fill your buy box from the ones that do not.
Common Agency Mistake
They bid on terms like "used trucks for sale" and chase shoppers. Those clicks cost $8 to $22 and bring you buyers, not the private-party sellers whose cars you actually want to acquire.
Vehicquire Approach
We layer in-market signals, zip-code radius targeting, and seller-intent search terms like "sell my car" and "instant cash offer" so every dollar reaches an owner who is ready to sell, inside your buying radius.
Common Agency Mistake
Most agencies run one inventory ad and hope. A seller searching to value their car gets an ad about your lot's deals and bounces instantly. Wrong message, wrong person.
Vehicquire Approach
Our ads lead with what a seller wants: a fast, fair offer, easy pickup, no haggling. When someone searches to sell, they see your buying offer and a direct path to a quote.
Why Google Ads
When an owner decides to sell, they go to Google first. Search is the highest-intent moment in acquisition. The dealer who shows up for "sell my car near me" wins that vehicle before the auction or a competing buyer ever sees it.
Google Search Ads target people typing things like "sell my car for cash near me" and "value my trade," the highest-intent acquisition traffic on the internet. You pay only when a real seller clicks, making every dollar accountable.
We build campaigns around the searches that signal a ready seller, and aggressively block the buyer and retail terms that drain budget, so your spend only reaches owners who are looking to sell their vehicle.
Unlike SEO which takes months, Google Ads puts your buying offer at the top of search within days of launch. When a seller is ready to move their car now, speed wins the acquisition.
We geo-target by zip code, radius, and even commute patterns. Your budget stays focused on owners inside your realistic buying radius, not someone three states away doing casual browsing.
Every campaign we run is connected to a live reporting dashboard. You see cost per seller lead, cost per appraisal, and cost per acquired car, not vanity metrics like impressions or clicks.
Only a fraction of sellers submit on their first visit. Our Google Display and YouTube retargeting keep your buying offer in front of owners while they weigh selling to you versus the auction or a private sale.
Our Strategy
We do not run cookie-cutter campaigns. Every account we manage goes through a structured optimization framework built around your buy box, your market, and your purchased-unit targets.
The biggest money-waster in acquisition Google Ads is a bloated keyword list full of buyer terms. We build tight, intentional keyword groups organized around seller intent, by vehicle segment and market.
Live Account Snapshot
Automated bidding without oversight burns budget. We combine Google's Smart Bidding with hands-on human oversight and acquisition-specific bid adjustments that Google's AI does not understand natively.
Bid Performance
A private seller is weighing a few options: trade it in, list it themselves, or sell to a dealer. Your ad has to answer their question and give a compelling reason to get an offer from you over the competitor.
Ad Performance
If you do not know which keywords drove an acquired vehicle, you cannot optimize for profit. We set up acquisition-specific conversion tracking that connects ad spend to real buy-desk outcomes.
Tracking Coverage
Ad Formats We Deploy
Different sellers respond to different formats at different stages. We deploy the right format at the right moment to reach owners who are ready to sell.
The core of acquisition on Google. When an owner searches to sell or value their car, your buying offer appears at the top with a direct path to a quote. This is the highest-intent acquisition traffic available, because the seller has already decided to sell.
Google crawls your acquisition landing pages and automatically creates ads for seller queries you have not manually targeted. DSAs capture the long-tail "sell my [make and model]" searches your manual campaigns miss while keeping ads highly relevant.
We build up to 15 headlines and 4 descriptions per ad group, and Google's machine learning finds the best offer-led combinations for each seller query. Over time these ads learn which messaging drives the most appraisal requests in your market.
Owners who visited your acquisition funnel but did not submit are still deciding. We deploy branded image and video ads across the Google Display Network, two million sites and YouTube, keeping your buying offer in front of them while they weigh their options.
Proven Results
These are the scenarios we specialize in. Every number below came from an actual account we managed. No inflated projections, no cherry-picked outliers.
Case 01 · Franchise Dealer
Results after 90 days
Case 02 · Independent Buying Center
Results after 60 days
Case 03 · Multi-Rooftop Group
Results after 120 days
Our Process
Before we touch your budget, we audit your existing account, your competitors using auction insights, your acquisition funnel, and your local seller landscape. This audit alone often reveals $2,000 to $8,000 in monthly spend wasted on buyer terms and junk traffic.
We design your campaign structure around your buy box: vehicle segments, price tiers, and the seller searches in your market. Campaigns are built to scale, so adding budget increases acquired units, not just cost.
We set up every conversion action, connect your acquisition funnel, write offer-led ad copy, build the full negative keyword library, and run pre-launch quality checks before spending a dollar. Most companies skip this. We never do.
Every week we review search term reports, adjust bids on the segments producing acquired cars, pause wasted spend, refresh offers, and tighten negatives. Google Ads is not a set-and-forget channel, and your competition is actively optimizing theirs.
You get a full performance report and a live strategy call every month. We cover what worked, what we are adjusting, and what we are testing next. You always know where your money is going and why.
Why Vehicquire
When evaluating automotive marketing companies, most look the same on the surface. Here is what actually separates a real acquisition specialist from a generalist agency that also does car dealers.
| What Matters | Vehicquire | Generalist Agency | Big Platform Vendor |
|---|---|---|---|
| Acquisition-only focus | 100% acquisition focus | Retail and multiple verticals | Enterprise software |
| Seller-intent campaigns | Built around acquisition | Buyer and retail focus | Platform dependent |
| Dedicated account manager | Direct access | Varies by tier | Ticket-based support |
| Cost-per-acquired-car reporting | Live dashboard plus calls | Monthly PDF report | Platform dashboard only |
| Competitor conquesting | Built-in | Extra fee | Not offered |
| No long-term lock-in | Month to month | 12-month typical | Annual contract required |
Questions Dealers Ask
There is no universal answer because market competition and buy box vary significantly. In most mid-size markets, an independent buying operation with 60 to 150 units of monthly capacity needs a minimum of $3,000 to $5,000 per month to compete meaningfully. Franchise operations in competitive metros often need $8,000 to $20,000 or more. We start with a market audit and give you an honest budget recommendation before you commit to anything.
In most cases, seller lead volume increases within the first 2 to 4 weeks as campaigns learn and optimize. Meaningful cost-per-acquired-car improvements typically show up in weeks 6 to 10 after Google's Smart Bidding algorithms have gathered enough conversion data. We set realistic expectations up front and share weekly progress reports so you are never left guessing.
Yes. We work with franchise dealers building a real acquisition channel, independent buying centers, wholesalers, and multi-rooftop groups. The keyword strategy, offer, and ad formats differ meaningfully by buy box and market, and we build separate, dedicated approaches for each.
Three things stand out. First, we are 100% automotive acquisition, this is all we do, so our team's expertise is deep rather than wide. Second, we come from the buying side of the car business, not just digital marketing, which means we understand buy boxes, margin pressure, and what a real seller lead looks like. Third, we do not lock you into long-term contracts. We keep clients through acquired cars, not paperwork.
Absolutely. In fact, taking over an existing account is often where we add the most value fastest. We start with a full audit to identify wasted spend, missing conversion tracking, weak keyword structures, and missed opportunities. Most existing accounts we audit are spending 25 to 40% of their budget on buyer terms and placements that will never produce an acquired car.
Every client gets access to a live reporting dashboard plus a monthly strategy call. Reports include total spend, impressions, clicks, CTR, seller leads, cost per appraisal, and cost per acquired car. We do not send vague brand awareness reports that obscure campaign performance behind vanity metrics.
Ready When You Are
Tell us where you buy and what you buy. We will map the fastest path to more purchased units for your operation.
Ready to Fill Your Buy Box
Book a free 30-minute strategy session. We will audit your current Google spend, show you exactly where the buyer-term waste is, and map the seller-intent terms worth owning to acquire more vehicles for your buy box.
Book Free Strategy SessionOfficial Google Partner · Official Meta Partner · 100% Acquisition · Month to Month
